As a bookseller, the one thing on the minds of all of our customers these days is the growing disparity between the actual U.S. / Canadian Exchange Rate and the one printed on many of the books we sell. At The Beguiling, we've taken this disparity very seriously for over 8 years now, instituting our policy of manually adjusting the exchange rate at the checkout to reflect an accurate exchange, on the vast majority of books we sell. This means that back when one dollar U.S. was worth about $1.20 Canadian, and the books from Marvel or DC were treating the exchange more like a U.S. buck was worth $1.60 Canadian, our customers were paying the lower price.

How can we do this? Well, we're a comic book store, and quite simply there are no Canadian comic book distributors anymore. This means that unlike the bulk of our bookstore friends, we have to order our comics and graphic novels from U.S. sources paying in U.S. funds, and we sell our comics based on that fact. In some cases, we buy books from Canadian publishers and through Canadian distributors, and as such we've sold those books at the Canadian prices. Either way, we've always tried to find a fair and equitable solution to the problem of outrageous price disparity, and our customers have told us time and time-again how much they appreciate it.

Now, as the Canadian dollar has reached par with the U.S. dollar, The Beguiling has decided to sell most of its stock at the printed U.S. cover price, including many Canadian published and distributed titles. Of course, exceptions include anything that is stickered at a higher price due to rarity (back-issues, out-of-print books), books from outside of the U.S. and Canada, and in issues where the price of an object is in dispute The Beguiling reserves the right to set the final price. We have done this to make our policy as clear and concise as possible for our customers, and because we feel it's the fair thing to do.

As the dollar continues to strengthen and occasionaly waver, we will continue to address this issue in an expedient manner, aiming to give Canadian and international shoppers the best value for their money on the vast array of comics, graphic novels, original art, and other products that we carry. As always, if you have any questions please contact us at mail@beguiling.com.

Thanks for shopping at The Beguiling!

Peter Birkemoe, Owner, The Beguiling Books & Art
Celebrating 20 Years of Comic Book Excellence